Section 1 - Financial Planning
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Chapter 1 - Paying Off Your Chamber (0:07)
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How To Pay Off Your Chamber Quickly (0:26)
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COACHING GUIDE DISCLOSURE (1:10)
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Dr. Lou's Tip (0:33)
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The Beginning (1:39)
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How I bought My First Hyperbaric Chamber (2:07)
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Hyperbaric Chamber Pay-Off Plan (0:58)
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10 Steps On How To Pay Off Your Chamber (1:50)
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Where to Find The Money You Need (0:34)
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Dr. Lou's Tips (0:27)
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Presale Payoff Plan (0:49)
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Dr. Lou's Tips (0:27)
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Train The Team (0:47)
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Train The Team II (0:53)
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Proper Staff Training is Paramount (1:31)
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Team Training (1:12)
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Train The Team To Answer Questions About HBOT
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You Must Create The Buzz (1:24)
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After Raising The Funds (0:23)
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Dr. Lou's Tips (0:41)
SECTION II: MARKETING YOUR PRACTICE
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SECTION II: MARKETING YOUR PRACTICE (0:06)
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Chapter 2 -The Power of Effective INTERNAL MARKETING (0:23)
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Internal vs External Marketing (1:16)
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Internal Marketing Calendar (0:52)
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Internal Marketing Checklist (1:28)
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Internal Marketing Promotion (2:10)
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PATIENT APPRECIATION DAY (1:59)
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Patient Application Day Ideas (1:00)
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PAD Attendees (0:24)
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Monthly PAD Ideas (1:22)
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Keeping Patients Engaged (0:27)
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PAD Misconceptions (0:36)
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PAD Potential Small Business Sponsors (0:16)
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Potential Health Care Sponsors (0:18)
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Dr. Lou's Tip (1:08)
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Steps To Create An Effective PAD (0:43)
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Market, Promote, Advertise! (0:20)
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Keeping Patients Engaged (2:19)
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Patient Appreciation Day Community Partners (0:59)
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Promote, Promote, Promote Your PAD (1:17)
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PAD Step by Step Action Plan (2:27)
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Following The PAD (0:33)
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Chapter 2 ADVANCED HEALTH TALKS (0:11)
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Advanced Health Talks (0:55)
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Potential Advanced Talk Topics (0:45)
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Advanced Talk Step-by-Step Action Plan (1:33)
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Day Of Advanced Talk (0:19)
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Conducting The Advanced Talk (1:20)
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Chapter 3 - External Marketing (0:09)
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External Marketing (0:14)
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Quote (0:15)
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Market Research (1:29)
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Market Research Spreadsheet (0:38)
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Chap 3. HEALTH SCREENING (1:02)
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Screening Booth (0:29)
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“Screening Box” Contents (0:27)
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Greeters Duties and Attitude (0:32)
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Engaging Patients (1:18)
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Potential Greetings (0:31)
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Event Screening Engagement (0:32)
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Having The Conversation (0:41)
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Screening Interaction Questions To Answer (0:52)
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Screening Interaction (0:52)
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Enlighten, Educate & Empower
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Enlighten (0:22)
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Educate (0:25)
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Empower (0:45)
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Screening Interaction Offer (1:07)
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Key Takeaway of Screenings (2:12)
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DINNER WITH DOC (0:35)
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Planning Dinner with Doc (2:11)
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Marketing Your Dinner Doc (1:57)
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Getting Ready For Dinner (0:42)
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The Day Of Dinner With Doc Step by Step (1:41)
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During Doctors Talk (1:52)
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Day After The Dinner (0:24)
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SUPPORT GROUP TALKS (1:40)
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Interest Groups (0:51)
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How To Set Up Group Talk (0:32)
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How to find Support Groups (1:00)
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Day Of The Talk (1:01)
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SUPPORT GROUP TALK (1:40)
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Support Group Talk Flow (0:56)
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Support Group Talk Closing (1:15)
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COMMUNITY APPRECIATION DAY (CADs) (1:18)
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Community Appreciation Day (0:43)
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Remember You Are The Biggest Sponsor (1:05)
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CAD Sponsor, partnership Ideas (0:50)
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CAD Team Training (0:54)
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Script for Handing Out Flyers (0:39)
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Promoting Your CAD (0:17)
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CAD Two Weeks Prior to the Event (0:34)
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The Week of The CAD Event (0:27)
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After the CAD Event (0:27)
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Other External Marketing Ideas (0:13)
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CHAPTER 4 - INTERNET MARKETING (0:09)
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Internet Marketing (0:23)
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Why Branding is So Important (1:17)
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The 45 Seconds Rule (1:48)
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Resist Information Overload (0:54)
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A Picture is Worth A Thousand Words (0:47)
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Building A Good Website (0:39)
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Creating The Website (0:30)
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The “Above the Fold” Rule (1:26)
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Website Speed (1:00)
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Mobile-Friendly (0:42)
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On-Page SEO (1:08)
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Search Engine Optimization (SEO) (2:36)
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Search Engine Results Page (SERP) Explained (0:08)
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Off-Page SEO (1:20)
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Technical SEO (1:33)
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8 Technical SEO That you should know (1:53)
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Pay Per Click (PPC) (1:31)
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Bing Ads (1:01)
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Learn from The Best (0:50)
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Social Media Marketing (0:20)
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Social Media Platforms (1:46)
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Other Tips (0:23)
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Putting It All Together (1:12)
Managing New Patients
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CHAPTER 5 Day 1 New Patient First Visit (0:10)
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Managing New Patients (0:19)
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Quote (0:08)
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The 1-Day and 2-Day Plan (0:44)
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CA (Phone): Patient Missed 1st HBOT Appointment (0:27)
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Day 1 Phone Script: (0:42)
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Phone Scripts Confirming New Patients (1:42)
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Confirming New Patient Appointments (1:11)
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Greeting New Patients (1:01)
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First Office Visit (0:55)
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First Impressions (0:35)
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When Patient First Walks In (1:08)
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New Patient Walks In Scripts (1:14)
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First Reading Script (0:50)
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First Reading Questions (0:45)
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Day 1 Office Tour (0:26)
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The Hand Off From CA to Doctor (1:23)
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Doctors Script (1:12)
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The Consultation (0:20)
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History (0:25)
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Doctor: Referral or Non-Promotional Exam (0:50)
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Exam (0:54)
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Review Contraindications (0:35)
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Day 1 First Session (1:24)
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Day 1 After First Session (1:39)
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Day 1 Pre Doctors Report Front Desk Script (1:04)
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After The First Session Pre Doctors Report (0:55)
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Choosing Hyperbaric Payment Plan After Doctors Report (1:05)
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Care Plan Options (1:17)
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CARE PLANS (1:28)
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Closing Day 1 Review (0:28)
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Closing Day One (0:28)
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After Day 1 Phone Script (0:50)
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Day 1 Patient Flow First Half (1:48)
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Day 1 Patient Flow Second Half (1:39)
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CHAPTER 6 Day 2 - Managing New Patients In High Volume Office (0:15)
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Managing New Patients In a High Volume Office (0:21)
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Day 2 Doctors Report (1:37)
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Doctors Report Day (0:45)
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The 2-Day Plan (0:54)
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Necessary Information (0:37)
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CA Scheduling Doctor’s Report Appointment (0:28)
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Doctor Phone Call: After Patient Received First HBOT (0:48)
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Doctor Phone Call: After Day 1 First Session Cont. (1:40)
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Day 2 Doctors Report CA Front Desk Script (1:45)
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Before Doctor’s Report Begins (CA Responsibilities) (0:41)
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Scripts for Doctor, Medical Assistant, and Others (0:56)
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Day 2 After Doctors Report (0:53)
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After Doctor's Reports and Findings (CA Responsibilities) (0:35)
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One On One Doctor/Patient (0:59)
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Choosing Hyperbaric Payment Plan After Doctors Report (1:03)
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Care Plan Options (1:17)
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CA or Doctor: If Patient Missed Doctor’s Report Day (0:31)
Section IV Managing Your Practice and Team
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Section IV Managing Your Practice and Team (0:10)
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Chapter 7 - Putting It All together Time Management (0:15)
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Quote (0:12)
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You Don’t Have The Time (0:44)
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Time Wasted In Your Day (1:34)
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Time Management - Your Office (1:41)
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Build a Life with Purpose (0:39)
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Creating Your Business Calendar (1:01)
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Putting Your Weekly Personal/ Business Calendar Together Example (0:14)
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Creating Marketing Calendar (1:36)
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How to Secure 40 New Patients Each Week (1:42)
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Chapter 8 Team Training
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Quote (0:18)
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Training Methods (0:41)
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D.I.R. Training Method (2:00)
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Rotations (0:47)
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Simulations (0:51)
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Setting The Expectations (1:12)
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Expectations For Your Staff (That Everyone Should Follow) (0:43)
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Expectations For The Doctor (0:28)
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Expectations For Front Desk/CA/Medical Assistants (0:34)
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Handling Concerns and Complaints (0:33)
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Handling Patient Complaints Try The “ARC” Model (0:41)
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The 3 Layers of Resistance (1:22)
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Tip (0:31)
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Key Takeaways (0:53)
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Quote (0:13)
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Thank You (0:09)
