Closing Day One | National Association of Mild Hyperbaric Therapy

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Hyperbaric Business Coaching Course

Section 1 - Financial Planning

Chapter 1 - Paying Off Your Chamber (0:07)
How To Pay Off Your Chamber Quickly (0:26)
COACHING GUIDE DISCLOSURE (1:10)
Dr. Lou's Tip (0:33)
The Beginning (1:39)
How I bought My First Hyperbaric Chamber (2:07)
Hyperbaric Chamber Pay-Off Plan (0:58)
10 Steps On How To Pay Off Your Chamber (1:50)
Where to Find The Money You Need (0:34)
Dr. Lou's Tips (0:27)
Presale Payoff Plan (0:49)
Dr. Lou's Tips (0:27)
Train The Team (0:47)
Train The Team II (0:53)
Proper Staff Training is Paramount (1:31)
Team Training (1:12)
Train The Team To Answer Questions About HBOT
You Must Create The Buzz (1:24)
After Raising The Funds (0:23)
Dr. Lou's Tips (0:41)

SECTION II: MARKETING YOUR PRACTICE

SECTION II: MARKETING YOUR PRACTICE (0:06)
Chapter 2 -The Power of Effective INTERNAL MARKETING (0:23)
Internal vs External Marketing (1:16)
Internal Marketing Calendar (0:52)
Internal Marketing Checklist (1:28)
Internal Marketing Promotion (2:10)
PATIENT APPRECIATION DAY (1:59)
Patient Application Day Ideas (1:00)
PAD Attendees (0:24)
Monthly PAD Ideas (1:22)
Keeping Patients Engaged (0:27)
PAD Misconceptions (0:36)
PAD Potential Small Business Sponsors (0:16)
Potential Health Care Sponsors (0:18)
Dr. Lou's Tip (1:08)
Steps To Create An Effective PAD (0:43)
Market, Promote, Advertise! (0:20)
Keeping Patients Engaged (2:19)
Patient Appreciation Day Community Partners (0:59)
Promote, Promote, Promote Your PAD (1:17)
PAD Step by Step Action Plan (2:27)
Following The PAD (0:33)
Chapter 2 ADVANCED HEALTH TALKS (0:11)
Advanced Health Talks (0:55)
Potential Advanced Talk Topics (0:45)
Advanced Talk Step-by-Step Action Plan (1:33)
Day Of Advanced Talk (0:19)
Conducting The Advanced Talk (1:20)
Chapter 3 - External Marketing (0:09)
External Marketing (0:14)
Quote (0:15)
Market Research (1:29)
Market Research Spreadsheet (0:38)
Chap 3. HEALTH SCREENING (1:02)
Screening Booth (0:29)
“Screening Box” Contents (0:27)
Greeters Duties and Attitude (0:32)
Engaging Patients (1:18)
Potential Greetings (0:31)
Event Screening Engagement (0:32)
Having The Conversation (0:41)
Screening Interaction Questions To Answer (0:52)
Screening Interaction (0:52)
Enlighten, Educate & Empower
Enlighten (0:22)
Educate (0:25)
Empower (0:45)
Screening Interaction Offer (1:07)
Key Takeaway of Screenings (2:12)
DINNER WITH DOC (0:35)
Planning Dinner with Doc (2:11)
Marketing Your Dinner Doc (1:57)
Getting Ready For Dinner (0:42)
The Day Of Dinner With Doc Step by Step (1:41)
During Doctors Talk (1:52)
Day After The Dinner (0:24)
SUPPORT GROUP TALKS (1:40)
Interest Groups (0:51)
How To Set Up Group Talk (0:32)
How to find Support Groups (1:00)
Day Of The Talk (1:01)
SUPPORT GROUP TALK (1:40)
Support Group Talk Flow (0:56)
Support Group Talk Closing (1:15)
COMMUNITY APPRECIATION DAY (CADs) (1:18)
Community Appreciation Day (0:43)
Remember You Are The Biggest Sponsor (1:05)
CAD Sponsor, partnership Ideas (0:50)
CAD Team Training (0:54)
Script for Handing Out Flyers (0:39)
Promoting Your CAD (0:17)
CAD Two Weeks Prior to the Event (0:34)
The Week of The CAD Event (0:27)
After the CAD Event (0:27)
Other External Marketing Ideas (0:13)
CHAPTER 4 - INTERNET MARKETING (0:09)
Internet Marketing (0:23)
Why Branding is So Important (1:17)
The 45 Seconds Rule (1:48)
Resist Information Overload (0:54)
A Picture is Worth A Thousand Words (0:47)
Building A Good Website (0:39)
Creating The Website (0:30)
The “Above the Fold” Rule (1:26)
Website Speed (1:00)
Mobile-Friendly (0:42)
On-Page SEO (1:08)
Search Engine Optimization (SEO) (2:36)
Search Engine Results Page (SERP) Explained (0:08)
Off-Page SEO (1:20)
Technical SEO (1:33)
8 Technical SEO That you should know (1:53)
Pay Per Click (PPC) (1:31)
Bing Ads (1:01)
Learn from The Best (0:50)
Social Media Marketing (0:20)
Social Media Platforms (1:46)
Other Tips (0:23)
Putting It All Together (1:12)

Managing New Patients

CHAPTER 5 Day 1 New Patient First Visit (0:10)
Managing New Patients (0:19)
Quote (0:08)
The 1-Day and 2-Day Plan (0:44)
CA (Phone): Patient Missed 1st HBOT Appointment (0:27)
Day 1 Phone Script: (0:42)
Phone Scripts Confirming New Patients (1:42)
Confirming New Patient Appointments (1:11)
Greeting New Patients (1:01)
First Office Visit (0:55)
First Impressions (0:35)
When Patient First Walks In (1:08)
New Patient Walks In Scripts (1:14)
First Reading Script (0:50)
First Reading Questions (0:45)
Day 1 Office Tour (0:26)
The Hand Off From CA to Doctor (1:23)
Doctors Script (1:12)
The Consultation (0:20)
History (0:25)
Doctor: Referral or Non-Promotional Exam (0:50)
Exam (0:54)
Review Contraindications (0:35)
Day 1 First Session (1:24)
Day 1 After First Session (1:39)
Day 1 Pre Doctors Report Front Desk Script (1:04)
After The First Session Pre Doctors Report (0:55)
Choosing Hyperbaric Payment Plan After Doctors Report (1:05)
Care Plan Options (1:17)
CARE PLANS (1:28)
Closing Day 1 Review (0:28)
Closing Day One (0:28)
After Day 1 Phone Script (0:50)
Day 1 Patient Flow First Half (1:48)
Day 1 Patient Flow Second Half (1:39)
CHAPTER 6 Day 2 - Managing New Patients In High Volume Office (0:15)
Managing New Patients In a High Volume Office (0:21)
Day 2 Doctors Report (1:37)
Doctors Report Day (0:45)
The 2-Day Plan (0:54)
Necessary Information (0:37)
CA Scheduling Doctor’s Report Appointment (0:28)
Doctor Phone Call: After Patient Received First HBOT (0:48)
Doctor Phone Call: After Day 1 First Session Cont. (1:40)
Day 2 Doctors Report CA Front Desk Script (1:45)
Before Doctor’s Report Begins (CA Responsibilities) (0:41)
Scripts for Doctor, Medical Assistant, and Others (0:56)
Day 2 After Doctors Report (0:53)
After Doctor's Reports and Findings (CA Responsibilities) (0:35)
One On One Doctor/Patient (0:59)
Choosing Hyperbaric Payment Plan After Doctors Report (1:03)
Care Plan Options (1:17)
CA or Doctor: If Patient Missed Doctor’s Report Day (0:31)

Section IV Managing Your Practice and Team

Section IV Managing Your Practice and Team (0:10)
Chapter 7 - Putting It All together Time Management (0:15)
Quote (0:12)
You Don’t Have The Time (0:44)
Time Wasted In Your Day (1:34)
Time Management - Your Office (1:41)
Build a Life with Purpose (0:39)
Creating Your Business Calendar (1:01)
Putting Your Weekly Personal/ Business Calendar Together Example (0:14)
Creating Marketing Calendar (1:36)
How to Secure 40 New Patients Each Week (1:42)
Chapter 8 Team Training
Quote (0:18)
Training Methods (0:41)
D.I.R. Training Method (2:00)
Rotations (0:47)
Simulations (0:51)
Setting The Expectations (1:12)
Expectations For Your Staff (That Everyone Should Follow) (0:43)
Expectations For The Doctor (0:28)
Expectations For Front Desk/CA/Medical Assistants (0:34)
Handling Concerns and Complaints (0:33)
Handling Patient Complaints Try The “ARC” Model (0:41)
The 3 Layers of Resistance (1:22)
Tip (0:31)
Key Takeaways (0:53)
Quote (0:13)
Thank You (0:09)

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Closing Day One

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