Your Instructor
Dr. Louis Hilliard had a hard life in his earlier years. He was raised in Niagara Falls, New York, in a poor tough neighborhood, broken family, illiterate and with no direction in life. He has learned to take the challenging burden of his cross and turn it into his ladder to reach the stars of success.
Since 2005 Dr. Hilliard has had a thriving family practice in Mableton, Georgia. He has worked with governors Sunny Perdue, Rick Scott, Susana Martinez and Nathan Deal passing chiropractic legislation and Proclamations: Georgia Constitution Month, Autism Month and Georgias Boys and Girls Club Month. Dr. Lou travels around the world working with leaders, commissioners and federal regulators, protecting patient rights and promoting healthy living. He was nominated for Georgia Chiropractor of the year in both 2010, 2011, Georgia Council of Chiropractic Legislative Warrior 2011, Hero of the year 2010 and Presented Life University Presidents Inner Circle Jacket in 2012. Dr. Lou serves on various boards: Georgia Council of Chiropractic, Metro Atlanta Boys and Girls Club, Cobb Chamber of Commerce and is a member of the Marietta Kiwanis Club. He has been Team Chiropractor for the USA and Team GA Wrestling. Dr. Lou travels around the country motivationally speaking and mentoring to troubled youth, chiropractors, and business owners. His motto: If I can change, so can you!
In 2005, Dr. Louis Hilliard of Back2 Back Family Chiropractic in Mableton, Georgia, saw the need. The first year this event started with just five children, but that didn’t matter to Dr. Hilliard, he had a vision, and knew he wanted to continue to make dreams come true and put smiles on the faces of more children during the Christmas season. Ten years later his event hosted over 3,000 families and over 4000 children from Cobb County. Since its inception in 2005, Santa’s Coming to Cobb has touched the lives of over 70,000 children!!!
In 2013 Dr. Louis Hilliard opened one of the first private hyperbaric centers in the country, Atlanta Hyperbaric Center (AHC). Dr. Hilliard specializes in caring for people with traumatic brain injury and PTSD. In that he has found himself serving and helping men and woman that have bravely served our country. ACH runs a veterans outreach program offering hyperbaric care to our hero’s and currently employs and American War Hero as our NFL Outreach Director. Dr. Hilliard believes that there is no bigger gift to give than to serve the ones that have given so much.
Course Curriculum
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StartChapter 1 - Paying Off Your Chamber (0:07)
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StartHow To Pay Off Your Chamber Quickly (0:26)
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StartCOACHING GUIDE DISCLOSURE (1:10)
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StartDr. Lou's Tip (0:33)
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StartThe Beginning (1:39)
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StartHow I bought My First Hyperbaric Chamber (2:07)
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StartHyperbaric Chamber Pay-Off Plan (0:58)
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Start10 Steps On How To Pay Off Your Chamber (1:50)
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StartWhere to Find The Money You Need (0:34)
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StartDr. Lou's Tips (0:27)
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StartPresale Payoff Plan (0:49)
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StartDr. Lou's Tips (0:27)
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StartTrain The Team (0:47)
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StartTrain The Team II (0:53)
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StartProper Staff Training is Paramount (1:31)
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StartTeam Training (1:12)
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StartTrain The Team To Answer Questions About HBOT
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StartYou Must Create The Buzz (1:24)
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StartAfter Raising The Funds (0:23)
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StartDr. Lou's Tips (0:41)
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StartSECTION II: MARKETING YOUR PRACTICE (0:06)
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StartChapter 2 -The Power of Effective INTERNAL MARKETING (0:23)
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StartInternal vs External Marketing (1:16)
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StartInternal Marketing Calendar (0:52)
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StartInternal Marketing Checklist (1:28)
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StartInternal Marketing Promotion (2:10)
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StartPATIENT APPRECIATION DAY (1:59)
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StartPatient Application Day Ideas (1:00)
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StartPAD Attendees (0:24)
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StartMonthly PAD Ideas (1:22)
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StartKeeping Patients Engaged (0:27)
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StartPAD Misconceptions (0:36)
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StartPAD Potential Small Business Sponsors (0:16)
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StartPotential Health Care Sponsors (0:18)
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StartDr. Lou's Tip (1:08)
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StartSteps To Create An Effective PAD (0:43)
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StartMarket, Promote, Advertise! (0:20)
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StartKeeping Patients Engaged (2:19)
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StartPatient Appreciation Day Community Partners (0:59)
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StartPromote, Promote, Promote Your PAD (1:17)
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StartPAD Step by Step Action Plan (2:27)
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StartFollowing The PAD (0:33)
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StartChapter 2 ADVANCED HEALTH TALKS (0:11)
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StartAdvanced Health Talks (0:55)
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StartPotential Advanced Talk Topics (0:45)
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StartAdvanced Talk Step-by-Step Action Plan (1:33)
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StartDay Of Advanced Talk (0:19)
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StartConducting The Advanced Talk (1:20)
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StartChapter 3 - External Marketing (0:09)
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StartExternal Marketing (0:14)
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StartQuote (0:15)
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StartMarket Research (1:29)
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StartMarket Research Spreadsheet (0:38)
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StartChap 3. HEALTH SCREENING (1:02)
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StartScreening Booth (0:29)
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Start“Screening Box” Contents (0:27)
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StartGreeters Duties and Attitude (0:32)
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StartEngaging Patients (1:18)
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StartPotential Greetings (0:31)
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StartEvent Screening Engagement (0:32)
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StartHaving The Conversation (0:41)
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StartScreening Interaction Questions To Answer (0:52)
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StartScreening Interaction (0:52)
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StartEnlighten, Educate & Empower
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StartEnlighten (0:22)
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StartEducate (0:25)
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StartEmpower (0:45)
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StartScreening Interaction Offer (1:07)
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StartKey Takeaway of Screenings (2:12)
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StartDINNER WITH DOC (0:35)
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StartPlanning Dinner with Doc (2:11)
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StartMarketing Your Dinner Doc (1:57)
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StartGetting Ready For Dinner (0:42)
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StartThe Day Of Dinner With Doc Step by Step (1:41)
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StartDuring Doctors Talk (1:52)
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StartDay After The Dinner (0:24)
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StartSUPPORT GROUP TALKS (1:40)
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StartInterest Groups (0:51)
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StartHow To Set Up Group Talk (0:32)
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StartHow to find Support Groups (1:00)
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StartDay Of The Talk (1:01)
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StartSUPPORT GROUP TALK (1:40)
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StartSupport Group Talk Flow (0:56)
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StartSupport Group Talk Closing (1:15)
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StartCOMMUNITY APPRECIATION DAY (CADs) (1:18)
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StartCommunity Appreciation Day (0:43)
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StartRemember You Are The Biggest Sponsor (1:05)
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StartCAD Sponsor, partnership Ideas (0:50)
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StartCAD Team Training (0:54)
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StartScript for Handing Out Flyers (0:39)
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StartPromoting Your CAD (0:17)
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StartCAD Two Weeks Prior to the Event (0:34)
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StartThe Week of The CAD Event (0:27)
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StartAfter the CAD Event (0:27)
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StartOther External Marketing Ideas (0:13)
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StartCHAPTER 4 - INTERNET MARKETING (0:09)
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StartInternet Marketing (0:23)
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StartWhy Branding is So Important (1:17)
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StartThe 45 Seconds Rule (1:48)
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StartResist Information Overload (0:54)
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StartA Picture is Worth A Thousand Words (0:47)
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StartBuilding A Good Website (0:39)
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StartCreating The Website (0:30)
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StartThe “Above the Fold” Rule (1:26)
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StartWebsite Speed (1:00)
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StartMobile-Friendly (0:42)
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StartOn-Page SEO (1:08)
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StartSearch Engine Optimization (SEO) (2:36)
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StartSearch Engine Results Page (SERP) Explained (0:08)
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StartOff-Page SEO (1:20)
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StartTechnical SEO (1:33)
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Start8 Technical SEO That you should know (1:53)
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StartPay Per Click (PPC) (1:31)
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StartBing Ads (1:01)
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StartLearn from The Best (0:50)
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StartSocial Media Marketing (0:20)
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StartSocial Media Platforms (1:46)
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StartOther Tips (0:23)
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StartPutting It All Together (1:12)
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StartCHAPTER 5 Day 1 New Patient First Visit (0:10)
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StartManaging New Patients (0:19)
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StartQuote (0:08)
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StartThe 1-Day and 2-Day Plan (0:44)
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StartCA (Phone): Patient Missed 1st HBOT Appointment (0:27)
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StartDay 1 Phone Script: (0:42)
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StartPhone Scripts Confirming New Patients (1:42)
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StartConfirming New Patient Appointments (1:11)
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StartGreeting New Patients (1:01)
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StartFirst Office Visit (0:55)
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StartFirst Impressions (0:35)
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StartWhen Patient First Walks In (1:08)
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StartNew Patient Walks In Scripts (1:14)
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StartFirst Reading Script (0:50)
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StartFirst Reading Questions (0:45)
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StartDay 1 Office Tour (0:26)
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StartThe Hand Off From CA to Doctor (1:23)
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StartDoctors Script (1:12)
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StartThe Consultation (0:20)
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StartHistory (0:25)
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StartDoctor: Referral or Non-Promotional Exam (0:50)
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StartExam (0:54)
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StartReview Contraindications (0:35)
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StartDay 1 First Session (1:24)
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StartDay 1 After First Session (1:39)
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StartDay 1 Pre Doctors Report Front Desk Script (1:04)
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StartAfter The First Session Pre Doctors Report (0:55)
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StartChoosing Hyperbaric Payment Plan After Doctors Report (1:05)
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StartCare Plan Options (1:17)
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StartCARE PLANS (1:28)
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StartClosing Day 1 Review (0:28)
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PreviewClosing Day One (0:28)
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PreviewAfter Day 1 Phone Script (0:50)
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StartDay 1 Patient Flow First Half (1:48)
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StartDay 1 Patient Flow Second Half (1:39)
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StartCHAPTER 6 Day 2 - Managing New Patients In High Volume Office (0:15)
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StartManaging New Patients In a High Volume Office (0:21)
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StartDay 2 Doctors Report (1:37)
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StartDoctors Report Day (0:45)
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StartThe 2-Day Plan (0:54)
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StartNecessary Information (0:37)
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StartCA Scheduling Doctor’s Report Appointment (0:28)
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StartDoctor Phone Call: After Patient Received First HBOT (0:48)
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StartDoctor Phone Call: After Day 1 First Session Cont. (1:40)
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StartDay 2 Doctors Report CA Front Desk Script (1:45)
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StartBefore Doctor’s Report Begins (CA Responsibilities) (0:41)
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StartScripts for Doctor, Medical Assistant, and Others (0:56)
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StartDay 2 After Doctors Report (0:53)
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StartAfter Doctor's Reports and Findings (CA Responsibilities) (0:35)
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StartOne On One Doctor/Patient (0:59)
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StartChoosing Hyperbaric Payment Plan After Doctors Report (1:03)
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StartCare Plan Options (1:17)
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StartCA or Doctor: If Patient Missed Doctor’s Report Day (0:31)